Accenture Pulse of Change

Are C-suites and their employees ready for the impact of change? Are they going all-in on AI? What do they think the barriers are to getting value from the technology? Explore this and more in our latest survey.

Are organizations ready to change?

C-suites still anticipate a high level of change – but less so for 2025

Compared to the change experienced in 2024, what are your expectations for the level of change in 2025? 

A clear signal: 2025 will be the year of increased AI investment

86%

feel prepared to up their investment in gen AI in 2025 

60%

Expect their gen AI solutions to be scaled across their organization (up from 36% in 2024)

83%

Claim their experience with gen AI over the past year allowed them to see ‘greater potential for positive business impact,’ compared to 70% of employees

Methodology

Accenture surveyed 3,450 C-suite leaders and 3,000 non-C-suite level employees from the world's largest organizations (with revenues greater than $500 million) across 22 industries and 20 countries. The surveys were fielded between October and December 2024 and then compared. They gather information on topics such as the top drivers of disruption, levels of preparedness to respond to change, and emerging technologies such as AI/gen AI and their impact on the current state of the business environment. The global C-suite sample has a margin of error of +/- 1.7% while the employee sample has a margin of error of +/- 1.8%.